Playbooks and product news on SEO, conversion, and performance — for Shopify and WordPress.
Both platforms can run wholesale well — but they get there differently. Here's an honest comparison to help you pick the right base for your B2B store.
'Call for price' isn't old-fashioned — it's a lead-generation strategy. Here's how to hide prices and the Add to Cart button in WooCommerce and capture quote requests instead.
Giving a rep a Shopify staff account seems like the free option. Here's why it costs more than it looks — and what a purpose-built rep portal does instead.
Calculating commissions is easy until an order gets refunded after you've already paid the rep. Here's how to run a commission ledger that survives reality.
You don't prevent refund fraud by tightening your policy on everyone. You prevent it by catching the specific patterns — with the evidence to back a decision.
Shopify gave you companies and contracted pricing, but no way to run a sales team on top. Here's how to give reps a portal, order on behalf, and track commissions.
A meaningful share of returns aren't honest. Here's how return abuse actually shows up in your data — and how to surface it without accusing good customers.
Serial numbers are how you trace a unit from sale to claim, spot grey-market goods, and prepare for a recall. Here's how to track them properly on Shopify.
If you're shopping for a supplier-feed app, the feature that matters most isn't the number of connectors — it's whether the app can say no to a bad file.
List prices don't work for B2B. Here's how to add a full quote workflow to WooCommerce — quote cart, branded PDF quotations, negotiation, and convert-to-order.
Warranty claims arriving as email with no coverage record is where product brands quietly lose money. Here's a cleaner way to run them entirely inside Shopify.
Automating a supplier feed saves hours — until a bad file zeroes your catalog. Here's how to sync stock and prices to Shopify without the horror stories.
A professional catalog PDF is still one of the best sales tools for trade shows, sales reps, and wholesale buyers. Here's how to build one from your Shopify products in minutes.
A line sheet is how wholesale buyers actually place orders. Here's how to build one straight from your Shopify catalog — with the right pricing, SKUs, and a way to take the order.