By Synova Team
For a brand selling durable goods, warranty claims are a real operational cost — and most stores run them out of a support inbox. A customer emails "my thing broke," someone digs through orders to check if it's covered, and a replacement gets hand-built as a $0 order that nobody remembers to reconcile. It doesn't scale, and it's error-prone.
Orders tell you who paid, not who's using a product after a gift or resale. Product registration builds an owner database keyed to the unit, so when a claim comes in you already know the customer, the product, and the coverage.
The decision on a claim is really a coverage lookup: is this unit still in warranty, and is this fault covered? Automate it. If coverage has lapsed or the fault is excluded, the customer can be told immediately — that claim never reaches your inbox.
The resolution should execute as real Shopify objects, not manual busywork:
Set a target response time, flag overdue claims, and keep a timestamped record of every action. That's what turns "claims chaos" into a process you can hand to a new hire.
WarrantyHub runs this entire flow on Shopify — registration, serialized units, certificates, and one-click resolutions — with a guest customer portal so buyers never need an account. See the WarrantyHub listing.
Tell us how it works today. We'll tell you honestly what's worth automating, what it would take, and what it would cost.