By Synova Team
"Shopify or WooCommerce for B2B?" doesn't have a universal answer — it depends on how you sell. Both can run a serious wholesale operation; they just hand you different building blocks. Here's how to think about it.
Shopify's native B2B gives you companies, contracted price lists, and payment terms out of the box, and it's fully hosted — no servers, no plugin conflicts. The gap is usually operational: it has no built-in concept of sales reps, commissions, or territories. That's an app-shaped hole, which is why we built RepHub to add rep portals, order-on-behalf, commissions, and payouts on top.
WooCommerce is open-source and self-hosted, so you own the data and can shape the store however you like — at the cost of maintaining the stack yourself. Its B2B story is plugin-driven, which is a strength when your model is quote-based: a Request-a-Quote workflow like Synova RFQ Pro turns the catalog into a quoting machine with branded PDFs and convert-to-order.
Plenty of brands run retail on one platform and wholesale on the other. Whichever base you pick, the wholesale experience lives or dies on the tooling around it — reps and commissions on Shopify with RepHub, or quoting on WooCommerce with Synova RFQ Pro.
'Call for price' isn't old-fashioned — it's a lead-generation strategy. Here's how to hide prices and the Add to Cart button in WooCommerce and capture quote requests instead.
Giving a rep a Shopify staff account seems like the free option. Here's why it costs more than it looks — and what a purpose-built rep portal does instead.
Calculating commissions is easy until an order gets refunded after you've already paid the rep. Here's how to run a commission ledger that survives reality.
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