B2B on Shopify vs WooCommerce: Which Fits Your Wholesale Business?

"Shopify or WooCommerce for B2B?" doesn't have a universal answer — it depends on how you sell. Both can run a serious wholesale operation; they just hand you different building blocks. Here's how to think about it.

Shopify: native B2B, less to maintain

Shopify's native B2B gives you companies, contracted price lists, and payment terms out of the box, and it's fully hosted — no servers, no plugin conflicts. The gap is usually operational: it has no built-in concept of sales reps, commissions, or territories. That's an app-shaped hole, which is why we built RepHub to add rep portals, order-on-behalf, commissions, and payouts on top.

WooCommerce: maximum control, more ownership

WooCommerce is open-source and self-hosted, so you own the data and can shape the store however you like — at the cost of maintaining the stack yourself. Its B2B story is plugin-driven, which is a strength when your model is quote-based: a Request-a-Quote workflow like Synova RFQ Pro turns the catalog into a quoting machine with branded PDFs and convert-to-order.

Match the platform to how you actually sell

• Rep-driven ordering at contract prices? Shopify B2B plus a rep layer is a clean fit.
• Quote-and-negotiate, "call for price," made-to-order? WooCommerce with a strong RFQ plugin shines.
• Want the least maintenance? Lean Shopify. Want maximum control and data ownership? Lean WooCommerce.

You don't have to choose blindly

Plenty of brands run retail on one platform and wholesale on the other. Whichever base you pick, the wholesale experience lives or dies on the tooling around it — reps and commissions on Shopify with RepHub, or quoting on WooCommerce with Synova RFQ Pro.